Disneyland Hong Kong - 8209 Words

Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company, Disney HK. It aims to analyse the current situation of the company and propose strategies that would help Disney HK to improve and attain better achievements. The report would consist of an introduction, discussing Disney HK’s current†¦show more content†¦It is part of Disney HK s rationale in creating a unique experience of Disney s magic and Chinese culture to position itself as a premium theme park in Hong Kong and the Asian region, a theme park that would come to m ind for international tourists and to engage potential mainland Chinese visitors (Disney HK, 2012). It is the core strategy for Disney HK in sustaining its position, profitability and competitive advantage in the long run. 1|Page Disney HK has failed to reach its target number of 5.6 million visitors in the first year of operation, achieving a total of slightly over 5 million visitors well under its expectation. In the second and third year of operation, the park visitors were recorded at 4.17 and 4.5 million respectively (Tai and Lau, 2009). This led to a loss in profit incurred by Disney HK over three years of operation despite its effort on integrating to Chinese culture and attempt to create a high value and unique customer s experience to the Disney magic. As a result of the loss, Walt Disney and the creditors of Disney HK had eased the pressure on payments over management fees and royalties, performance targets on its commercial loan were also removed (HK SAR, 1999). In the following year, an opportunity presented itself as Walt Disney had cleared its commercial loans, where Walt Disney was relieved from a major obstacle from realisingShow MoreRelatedHong Kong Disneyland988 Words   |  4 Pages1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney? 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The tourism industry is a kind of businessRead MoreCase Analysis of Hong Kong Disneyland1456 Words   |  6 PagesCase Analysis of Hong Kong Disneyland Table of Contents Overview 1 Service Concept 2 Current Issues 3 Analysis 5 Recommendation 7 Overview Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. Disney has been on an international expansion since it first opened its park in 1980 in Japan and China being the most lucrative market, Disney decided to open the park in Hong Kong after selecting the cityRead MoreMarketing Plan for Hong Kong Disneyland9113 Words   |  37 Pages28 8. Implementation Plan 33 9. Evaluation and Control 34 Executive Summary The main objective of this report is to provide a strategy that will enable Hong Kong Disneyland to enhance its competitiveness in the Hong Kong market. In this manner, the report provides the issues that affects the performance of Hong Kong Disneyland and provides the perceived solutions to ensure that the company is on track of achieving the goal of being competitive. In order to find a better solution for theseRead MoreDisneyland In Hong Kong- Good Or Bad?3050 Words   |  13 PagesDisneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part, with outlets all around the world, including Japan, America and France. And now, Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at theRead Mo reHong Kong Disneyland Case Study Essay2073 Words   |  9 PagesSUMMERY This paper will analyze Hong Kong Disneyland that was built y Disney in conjunction with the Hong Kong government. The local culture of the people of Hong Kong and how it is related to the operation of business especially the tourism industry, which Disneyland will fall under, will be closely examined. The author chose Hong Kong Disneyland, a theme park built and operated by a new-joint venture, between the Government of Hong Kong and the Walt Disney Company. In this report theRead MoreChases Strategy for Syndicating the Hong Kong Disneyland Loan 2017 Words   |  9 PagesADVANCED CORPORATE FINANCE Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan Group 1 AFNONIN, Artem 3035162144; ARDERN, Jeffrey 3035160914; GUPTA, Agrata 3035161097; KUTUZOVA, Ekaterina 3035162156; Disneyland - Chase Case Study Q1: How should Chase have bid in the first round competition to lead the HK$3.3 billion Disneyland financing? After being approached by Disney to raise HK$3.3 billion nonrecourse loan package on a fully underwritten basis, Chase had three options availableRead MoreCase Study: Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan (a)2374 Words   |  10 PagesCase Study: Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan (A) Q1. How should Chase have bid in the first round competition to lead the HK$3.3 billion Disneyland financing? 1.Three ways to approach this deal 1) bid to win, 2) bid to lose and3) no bid. Chase chose to bid to lose on the first round, but just enough to make it to the short list. Also, since Chase is one of  Disneys relationship banks, Chase would not want to ruin this relationship by not bidding on